Top 5 Social Apps Performance in Belarus Q2 2023

In the second quarter of 2023, the top social apps in Belarus exhibited diverse trends in downloads, revenue, and active users. Here’s a detailed look at the performance of the top 5 social apps based on data from Sensor Tower.

TikTok

TikTok saw a consistent weekly revenue averaging around $28K, peaking at $33K in the last week of June. Weekly downloads fluctuated but showed an upward trend towards the end of the quarter, reaching close to 28K. In terms of active users, TikTok maintained strong engagement with numbers around 1.6M, peaking at 1.67M in mid-June.

VK: music, video, messenger

VK experienced steady weekly revenue, averaging approximately $4K, with slight peaks around $4.8K. Downloads remained relatively stable, hovering around the 10K mark, with a minor dip mid-quarter. Active users saw a gradual decline from 1.73M at the start of April to about 1.60M by the end of June.

OK: Social Network

OK: Social Network's weekly revenue was fairly consistent, averaging around $2K, with minor fluctuations. Downloads showed a slight decline towards the end of the quarter, finishing at approximately 4.2K. Active users witnessed a notable drop from 285K at the beginning of April to around 185K by the end of June.

Spin the Bottle: chatroom app

Spin the Bottle: chatroom app had a steady weekly revenue averaging around $1.2K, with minor variations. Downloads were relatively low but stable, averaging about 500 per week. Active users remained around the 2.7K mark throughout the quarter, with a slight decrease towards the end.

Bigo Live - Live Streaming App

Bigo Live showed modest weekly revenue, averaging around $200, with occasional peaks. Downloads were consistent, averaging around 850 per week, with a slight increase towards the end of the quarter. Active users remained stable around 11K, with minor fluctuations.

For more detailed insights and data, visit Sensor Tower.